Thanks to a valuable partnership with Cadel Evans, EY has improved its connection with customers and stakeholders.
Signature Sport recognised the shared philosophy of Cadel and EY, the leading international professional services firm formerly known as Ernst & Young. The firm believes in the power of entrepreneurship to respond to the changing needs of both business and society in general, which is one of the reasons it runs the annual Entrepreneur of the Year program around the world. As someone who also looks to innovative thinking to gain an edge, Cadel Evans has become an Australian ambassador for this program.
Cadel is particularly interested in the ‘Social Entrepreneur’ category, helping to raise funds for participating social enterprises such as nearly $60,000 for the 2011 winner, Miracle Babies Foundation. He is also involved in the EY Young Leaders program where he hopes to help inspire Australia’s next generation of entrepreneurs.
Another highlight of this partnership is the Ride Days with EY staff and clients. These rides provide an invaluable forum for staff and clients to interact on an informal basis, strengthening relationships and drawing more and more participants every year. Cadel’s involvement in these programs has added a valuable dimension to the activities of EY in Australia and, perhaps more importantly, has helped the company to differentiate itself from its competitors.
Cadel Evans has also benefited greatly from this partnership through the professional advice which EY has given him. Everyone knows that the earning capacity of athletes tends to be limited when a career winds down, which is why EY has helped him to develop intelligent investment strategies for a secure future.