As one of the top professional services firms in the world, EY (formerly Ernst & Young) is at home in the world of business and finance. But to help them connect with customers and stakeholders on a more human and community-based level, Signature Sport suggested they form a partnership with Cadel Evans.
With a strong belief in the power of entrepreneurship to respond to the changing needs of both business and society in general, EY focuses its energy on encouraging innovative thinking and corporate leadership. A key part of this is running the annual Entrepreneur of the Year program around the world.
As someone who also looks to innovative thinking to gain an edge, Cadel Evans has become an Australian ambassador for EY Entrepreneur of the Year. He is particularly interested in the ‘Social Entrepreneur’ category and has helped raise money for participating social enterprises, including nearly $60,000 for the 2011 winner, Miracle Babies Foundation.
Similarly, Cadel has become involved in the EY Young Leaders program, hoping to help inspire Australia’s next generation of entrepreneurs.
Another highlight of the partnership is the Ride Days with EY staff and clients. These rides provide an invaluable forum for staff and clients to interact on an informal basis, strengthening relationships and drawing more and more participants every year.
Cadel’s involvement in these programs has added a new and valuable dimension to the activities of EY in Australia and, perhaps more importantly, helped the company to differentiate itself from its competitors.
Apart from the fruitful relationship they have developed, Cadel is grateful for the professional advice that EY has given him. Everyone knows that the earning capacity of athletes tends to be limited when their career winds down, so clever investment strategies are needed for a secure future.