Case Studies / Momentum Energy and Matt Goss

Momentum Energy and Matt Goss

Matt Goss and Momentum represent a perfect partnership in clean energy.

Seen as a new kid on the energy block, Momentum Energy needed to stand out from the crowd. Signature Sport suggested that Matt Goss was a natural fit to become a brand ambassador, as he not only supplies clean energy in his own way, he also has a strong following on social media.

Momentum Energy is the retail arm of Hydro Tasmania, Australia’s largest generator of clean energy. Hydro Tasmania uses a combination of water and wind power to harness natural energy, with a pro-active and determined approach to sustainability.

Australian sprint cycling champion, Matt Goss, is also from Tasmania, and is passionate about clean energy. Thanks to Signature Sport, Matt is an ambassador for Momentum Energy.

Momentum Energy proudly supports Matt in his role as the premier sprinter of the Australian GreenEDGE team and as a member of the Australian Olympic team which competed at London in 2012.

Building on the attention and interest generated by the Olympics, Matt Goss starred in an advertising campaign for Momentum during 2012. This strategy demonstrated how the power and endurance of a professional cyclist compares to the energy used by standard household items. Independent market research reveated that this campaign helped create awareness of Momentum’s renewable energy product, ‘SmilePower’.

In addition to the commercial, Matt featured in a series of short films when he was in Australia for the Australian National Road Championships. Aired on YouTube and promoted via social media, these films have had thousands of hits.

Matt Goss also hosts a series of ride days and promotions for Momentum. Customers, competition winners and key stakeholders have the chance to sprint alongside one of the biggest names in Australian cycling, which often attracts a great deal of positive media attention.

The relationship with Matt Goss has helped Momentum engage sports followers and deliver its pledge to be the outstanding energy retailer for Australian small business.

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