Being ‘a new kid on the energy block’, Momentum Energy needed to stand out from the crowd. Signature Sport suggested that Matt Goss was a natural fit to become a brand ambassador. Just as Momentum specialises in supplying clean energy, so does Matt, and he has a strong following on social media.
Momentum Energy is the retail arm of Hydro Tasmania, Australia’s largest generator of clean energy. Hydro Tasmania uses a combination of water and wind power to harness natural energy, and Momentum takes a pro-active and determined approach to sustainability.
Australian sprint cycling champion, Matthew Goss, is an ambassador for Momentum Energy. Signature Sport believes that Matt and Momentum are a perfect fit – they are both passionate about clean energy, and they both hail from Tasmania.
Momentum Energy proudly supports Matt in his role as the premier sprinter of the Australian GreenEDGE team and as a member of the Australian Olympic team that competed at London 2012.
Building on the attention and interest generated by the Olympics, Matt Goss starred in an advertising campaign for Momentum during 2012. The commercial showed how the power and endurance of a professional cyclist compares to the energy used by standard household items. Independent market research showed that it helped create awareness of Momentum’s renewable energy product, ‘SmilePower’.
In addition to the commercial, Matt featured in a series of short films when he was in Australia for the Australian National Road Championships. Aired on YouTube and promoted via social media, many of the films have had thousands of hits.
Matt Goss also hosts a series of ride days and promotions for Momentum. Customers, competition winners and key stakeholders get to sprint alongside one of the biggest names in Australian cycling, generating plenty of buzz.
The relationship with Matt Goss has helped Momentum engage sports followers and deliver its pledge to be the outstanding energy retailer for Australian small business.