With a shared passion for sustainability, Siemens Australia and Cadel Evans achieved great results together.

Most people who are familiar with Cadel Evans would know he has a strong social conscience. In keeping with this, Cadel has always been a supporter of sustainability.

Becoming a father in 2012, only increased his desire to protect the future of our planet.

Globally, Siemens has made a strategic decision to focus more on technology that can help improve sustainable living.

Operating across a range of industries, including energy, transport and healthcare, it hopes to help transform cities into cleaner, more efficient and healthier places.

How we helped

Given their similar philosophies, Signature Sport brought Siemens and Cadel together. Much more than a simple sponsorship arrangement, the two formed a mutually beneficial partnership in which they promoted the importance of making sustainable choices to a broad audience.

One of their first shared events was the FutuRide initiative at Federation Square in Melbourne. Evans and hundreds of other riders set two Guinness World Records:

1. Generating the most electricity by pedalling bikes; and
2. Illuminating the most lights by pedal power.

Needless to say, the event received widespread media coverage.

In addition, Cadel helped a world-leading cardiopulmonary research project by riding inside an MRI scanner. He also participated in Ride Days and other events with Siemens staff and VIPs.

He tweeted about Siemens initiatives to his 345,000 followers such as the building of wind farm towers in South Australia. This social media content significantly increased traffic to the Siemens website.