In 2017, the Cadel Evans Great Ocean Road Race was extended to four days to include the inaugural UCI-sanctioned Towards Zero Race Melbourne.
In a spectacular show of speed and strategy, Elite Men and Elite Women teams lined up on the world-famous Australian Formula 1™ Grand Prix track in a criterium (circuit) style race, offering a great test of rider power and team strategy. The event provided the perfect prelude to the Cadel Evans Great Ocean Road Race Elite Men’s and Elite Women’s road races, as the action moved from Melbourne to Geelong, Barwon Heads, Torquay and the Surf Coast for the weekend.
Towards Zero Race Melbourne was created by Visit Victoria in collaboration with Cadel and Signature Sport, and we approached existing partner TAC to take up naming rights that has provided additional ways to promote its important ‘Towards Zero’ road safety message to a highly engaged audience.
Through innovative event activations and social media campaigns, Signature Sport and Cadel’s partnership with TAC has allowed the Cadel Evans Great Ocean Road Race to assume and own a leadership position on an important community issue: road safety.
Signature Sport is proud to be part of this crucial campaign, and we have much more scope to develop and achieve greater road safety outcomes over the coming years.