In sport, reputation is everything and legacy is just as important as a game-day performance.
Our team helps people in sport to realise their full potential at every stage of their career – and life.
Jason Bakker founded Signature Sport in 2007 after spending 13 years playing elite cricket and working for Cricket Victoria in marketing and commercial development.
Jason is passionate about identifying and nurturing the careers of young athletes. His personal and thoughtful management-style has helped to shape the careers of more individuals both in their sporting pursuits and their long-term future. This dual focus is the quality which distinguishes Signature Sport.
Jason has three children, so home life is often as busy as work. To escape, Jason enjoys a morning ride most days, cooks a good pizza and fervently supports his AFL team, the Geelong Cats.
AFTER ESCAPING PRE-MONA HOBART AND PRACTISING LAW IN MELBOURNE, LUCI PURSUED A CAREER IN MAJOR SPORTS EVENT MANAGEMENT, AND SPENT 20 YEARS WORKING FOR THE US PGA TOUR, AFL AND VICTORIAN MAJOR EVENTS COMPANY.
Luci lists attending the US Masters, watching Tiger Woods at the height of his powers and a roller-coaster ride in an official race vehicle at the Cadel Evans Great Ocean Road Race among some pretty impressive career highlights.
She plays a key role in managing our clients’ contractual commitments and commercial opportunities and oversees the partnership program for the Cadel Evans Great Ocean Road Race.
Luci has two kids, enjoys running, films, music and travel, and talks about getting on the golf course. She definitely needs to work on her short game.
+61 419 513 465
New Gravity Media is a freelance-based marketing house led by former professional cyclist Adam Phelan.
Specialising in social media content and strategy, NGM helps Signature Sport keep our digital audiences up-to-date with the latest news about our inspirational talent, sport media specialists and corporate engagement.
New Gravity Media
Penny has extensive project management and delivery experience in major sporting events.
She is also an expert at client, stakeholder, sponsor and athlete management. Having been an event director for Cycling Australia and project adviser for the Cadel Evans Great Ocean Road race, Penny is a highly-valued contributor to the Signature Sport team.
Project and Athlete Management