Case Studies / Evolving sports broadcasting landscape

Evolving sports broadcasting landscape Evolving sports broadcasting landscape Evolving sports broadcasting landscape Evolving sports broadcasting landscape Evolving sports broadcasting landscape

As the media landscape evolves, Signature Sport adds to the discussion about how audiences consume sport in this country.

In the past two years, many of Australia’s most loved sports have benefited from landmark broadcast deals.

We have seen agreements that integrate sport and business, while multiple platforms are used to beam iconic sporting moments into our lives.

Cricket, AFL, netball and cycling are just a few of the codes involved in recent historic television and radio broadcast rights in Australia. And, Signature Sport is proud to play a role in collaborating with many of the major industry players responsible for turning up the dial on the coverage of domestic sport.


Two of our leading sport media specialists’ – Gerard Whateley and Damien Fleming – will dominate the summer of cricket during the next six years under the Seven Network and Fox Sports deal announced with Cricket Australia in April.

Damien goes to Seven while Gerard will feature heavily in Fox Sports cricket programs as part of the $1.182 billion deal to expand Test match and Big Bash League coverage in Australia.


In the process of Crocmedia launching a new radio program that blends Melbourne and sport – simply called Whateley – we helped identify how audiences now engage with sport and ways the show can bring new listeners across to 1116 SEN.

Sport is the heartbeat of Melbourne, and our knowledge and fascination with it closely ties with issues pertinent to the community at large.

As a result, Gerard has interviewed many influential Melbourne personalities such as Stephen Quartermain, Barrie Cassidy, Livinia Nixon and Red Symons –  as well as superstars like Roger Federer and Daniel Ricciardo. He also travelled to America to cover the 2018 Super Bowl and South Africa for the Test match series that changed the cricket landscape forever.


There’s no doubt the cycling fan base in Australia is rapidly growing. To help satisfy domestic audiences, Signature Sport continuously works to ensure greater access to one of the most entertaining and brutal sports on the planet.

This is evident in our role to help broker the broadcast rights with Channel Seven to telecast the Cadel Evans Great Ocean Road Race.

We are particularly proud of the live coverage achieved for the Deakin University Elite Women’s Race, and international exposure gained as the event is now beamed live across Europe, Asia, North and South America.