Case Studies / EY and Cycling

EY and Cycling EY and Cycling EY and Cycling EY and Cycling

Thanks to a valuable partnership with Cadel Evans, EY has improved its connection with customers and stakeholders.

A well-designed and delivered partnership with Cadel Evans has meant EY is now synonymous with cycling in Australian business circles, enhancing its engagement with top end clientele and stakeholders in the process.

Signature Sport identified the business potential of the shared values and philosophy of EY and Cadel.

The leading global professional services firm, formerly known as Ernst & Young, is a strong believer in the power of entrepreneurship to respond to the changing needs of both business and society in general. This is one of the reasons it runs the globally recognised EY Entrepreneur of the Year program.

As someone who broke barriers in sport – beating the odds and doubters much like an entrepreneur – Cadel’s association with this award over the years is fitting.

Cadel’s conscientious nature aligns him most closely with the ‘Social Entrepreneur’ category where he has helped raise significant funds for category winners. A highlight of this was $60,000 for one of his Tour de France jerseys raised for the 2011 winner Miracle Babies Foundation.

More broadly, a highlight of the partnership is the emphasis on the superbly delivered EY Ride Days. These days held across all Australian capital cities bring together the top echelon of EY staff, clientele and networks in a format that promotes personal challenge, goal-setting, business engagement and genuine comradery among all participants.

The Ride Days are a flagship of EY’s engagement program and have been running now for seven years.

The result?

Cadel’s involvement in these programs has added a valuable dimension to the activities of EY in Australia and, perhaps more importantly, helped the company to differentiate itself from its competitors.

Personally, Cadel has benefited greatly from this partnership through the professional advice EY has provided him.

Everyone knows the earning capacity of athletes tends to be limited when a career winds down, which is why EY has helped Cadel to develop intelligent investment strategies for a secure future.

Multi-faceted partnership


Cadel Evans Profile


External Links
Ernst & Young Australia
EY and Cadel Evans